You are strong in both strategy and analysis, take ownership of complex commercial challenges, and influence without formal authority. You identify opportunities and risks, develop forward-looking recommendations, and maximize return, customer value, and financial performance. Experience in the subscription market is required. You independently create business cases, convince management and stakeholders, and develop retention and growth strategies that make a visible contribution to performance, customer growth, profit, and margin.
Job requirements
- Completed HBO or WO degree in marketing, business administration, or a comparable field
- Minimum of 5 years of relevant commercial experience in a B2C environment
- Experience in the subscription market is a must
- Strong skills in data-driven marketing, customer segmentation, and modeling
- In-depth knowledge of retention, churn, and customer value dynamics
- Experience with, and the ability to independently prepare, financial proposals, scenario analyses, and business cases is a must
- Proven track record in trading, performance marketing, and distribution marketing
- Skilled in stakeholder management and reporting to senior management