Applying at VodafoneZiggo continues as usual. Of course with a COVID-proof application process.

Vacancy detail Pega Marketing Decisioning Architect

Location: Utrecht
Experience: Professional
Job field: Customer Experience & Digital
Employement: Fulltime
Expiration date: Aug 7, 2021
Base salary: €3.767 - €5.381

Innovator of marketing automation. Conceptualizer of future customer journeys. Omni-channel ambassador.

As our Pega Marketing Decisioning Architect, you can be all of those things. Our Guru project is gaining traction, and it is up to you to help us discover the ins and outs of Pega Marketing and to assure that our Pega Marketing implementation fully capitalizes on the platform potential.

Ready to help the team chart new marketing territory?

This is how you will design the marketing future
As our Pega Marketing Decisioning Architect, you are at the helm of Pega Marketing. You will make sure that the ship sails, stays on course and reaches the desired destination; relevant, personalized customer journeys that maximize business and customer value. Although we look to you for inspiration and guidance, a project of this magnitude is not one to take on solo. And you won’t. You are a (very!) welcome addition to our Development & Operations team; 10 marketing automation professionals who are already well versed in developing omni-channel journeys that resonate with our customers.

Because you bring Pega Marketing experience & knowledge to the table, you can help the team sign off on what Pega Marketing promises to deliver: Always on Marketing with meaningful customer dialogues, personalized customer journeys and on-point customer interactions, across all channels & touchpoints. Driven by adaptive, self-learning algorithms.

As our Pega Marketing Decisioning Architect, you will...

  • Conceptualize our ‘ideal’ environment, in tandem with a wide range of business stakeholders, all of whom you commit, enthuse and align;
  • Develop best in class Always on Marketing decisioning strategies for our portfolio – Mobile, Fixed and Converged;
  • Manage the propositions hierarchy, create offer flows and develop business rules using eligibility, validity, and relevancy rules;
  • Develop Next-Best-Action and targeted real-time campaigns to achieve integrated strategic goals for inbound and outbound customer interaction;
  • Implement optimization recommendations for omni-channel customer journeys and campaign strategies in order to manage trade-offs between volume and value;
  • Shape campaign efficiency by defining optimal audience segmentation, exclusions and application of new data sources to drive relevant customer interactions.

What you bring to the table
Confidence, fearlessness and the drive to take marketing automation to the next level. And beyond. Attention to detail and diligence are pivotal. When everything runs smoothly, but especially when the going gets tough. Which will probably happen a few times, given the scope and dependencies of the project.

As a colleague you are open, easy-going and always in for a deep dive with your team. As a Pega Marketing Decisioning Architect you are visionary enough to want to set sail to the promised marketing land, but realistic enough to know that voyages of incremental discovery are most likely to succeed.

Your key assets

  • University degree in computer science, computer engineering or related field;
  • 5+ years of progressive Pega experience in building and implementing model-driven, enterprise-level business solutions and applications;
  • 3+ years of Pega experience in Pega Decisioning and Pega Marketing skills is mandatory;
  • Pega certified CPMC & Snr. CPMC, CSSA is highly desirable;
  • Strong understanding and proficiency with data models, ETL, software development and integration methodologies, and hardware/software infrastructure for supporting the Pega toolset;
  • Proficiency with databases, data transfer and operations, UNIX-like operating systems, shell scripting, Java, XML, text processing and API integration;
  • Analytical and systematic approach, self-reliant and persevering;
  • Driven to optimize and automate technical processes.

The setting
Customer Value Management (CVM) in B2C will be your home and heart. In addition to Development & Operations, we house analytics, capabilities, product owners, project managers and commercial leads & experts. Within Vodafone Group, we are actively contributing to the Always-on-Marketing best practices. We are constantly spreading our knowledge and expertise, within VodafoneZiggo and Vodafone Group, but also to the external marketing world in seminars. We also work very closely together with our strategic suppliers/partners Pega.

As a Pega Marketing Decisioning Architect, you will team up with 10 MarTech team members, made from 5 different nationalities, that form the Development & Operations team. We are working in a fully agile environment, forming part of a Centre of Excellence that support the Marketing Tribe. We consist of Decision Architects, Quality Assurance Engineers, Product Owners and Delivery Managers. A team that aims high, both professionally and on an interpersonal level. We run wholeheartedly with our projects, but we also make sure the work does not overrun us. The team liaises with a wide range of in- and external stakeholders, ranging from the ‘usual marketing suspects’ to external consultants and senior board members.

We will make sure our Pega Marketing Decisioning Architect will land both smoothly and deeply within the team and larger organization. On boarding, personal coaching, team training and guidance from senior team members are part of the ‘all inclusive’ VodafoneZiggo experience.

You deserve it

  • Up-to-date technology in a challenging business environment;
  • Enthusiastic team of professionals, job satisfaction and coaching;
  • An ambitious employer, we want the best for you and your colleagues;
  • A good salary, perfectly attuned to your background;
  • Financial benefits, with good vacation, retirement and other benefits;
  • Opportunity to learn and specialize, with growth potential.

You’ll do it
Are you in? Are you the Pega Marketing Decisioning Architect who will contribute to our Meaningful Customer Dialogues? Click on the application button and reply.

Any questions? Call Marcha Crompvoets at +31 6 11846656 or send a message; 

*A pre-employment screening is part of the hiring process.

This job vacancy is part of our search for a new VodafoneZiggo colleague.
It is NOT to be used for purposes of acquisition.

Marcha Crompvoets

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